Healthcare – Telling Stories
Still River Films is fortunate to be working with a leading company that specialise in telemedicine within the NHS. The services offered by v-connect have a far-reaching impact for patients, healthcare professionals and for everyone else in between. They provide secure video communication services that are designed to improve the quality of healthcare. This case study highlights how short films can deliver powerful messages with impact, emotion and story.
The strategy of telling a great story
Our strong focus on storytelling means that every video production is planned to the point that we have a clear idea of the messages that need to be captured. We work with v-connect during the shoot day and this makes the production a working collaboration. On occasion the shoot requires a crew to capture as much as we can. And depending on the story, we sometimes travel and interview the patient’s in their homes.
Where possible, we treat locations as if they were characters within the story. It reveals a lot more than one might think. Seeing a patient in their own home has an emotional value that places the viewer right into their living room. Hearing a patient talk about their illness has a significant value that is not to be underestimated. Their words have a profound impact on how the viewer reacts to them. A renal patient who requires regular dialysis is an aspect of life that thankfully most of us never have to deal with. Seeing an extraordinary patient at home with a dialysis machine in the background of their living room has a deep emotional connection. The story pulls the viewer into the patient’s world of normality. This is why ‘story’ is so important in communicating these types of messages.
A few words from v-connect
"We have been working with Still River Films for several years. When trying to convey the complex world of care it is necessary to incorporate many stakeholder points of view. In order to be engaging this has to be through story. Gwyn’s background and attention to detail with regard to the messages being conveyed is critical to making content that is both engaging and impactful."
Adam Hoare, Managing Director Red Embedded Systems Ltd. provider of the v-connect service.
Other films we’ve produced for v-connect
Renal patients describe how video communication using telemedicine has dramatically changed their lives:
A film which highlights the need for a simplified video interface for people with cognitive impairment: