Your customer's stories come first
Building your content strategy together!
VIDEO PRODUCTION PROCESS THAT DEEPLY
UNDERSTANDS YOUR CUSTOMERS!
This is how we can help you
Communicating with video content is unfamiliar for many because simply translating written content to video doesn’t work.
Overlook provides a means to ask the right questions, understand your customers, so that we can create the right content strategy. It looks at your objectives for your campaign so we can produce customer-focused content.
Welcome to Overlook our unique storytelling process designed specifically for business video production.
We want to show your customers that you have a plan to guide them with your products & services.
Your content strategy should build on the problems that your customers need to hear about.
Challenging landscape of communication
Company brochures have been superseded by website content, social media and video content.
Beyond written content
Business communication has gone beyond written content. People now consume more video content that ever before! Written content is great for detail, its not great for communicating understanding quickly.
Messaging across different online platforms, brochures and other communication mechanisms may have become incoherent. Having clear themes and keywords that underpin the “company story” restores coherence.
A lack of high quality multichannel communication for the brand can give the wrong impression. This is the challenge to consistently deliver content that engages and represents the brand well.
Organisational messages may have became diluted. This can easily happen, but with a solid content strategy, you can align this messaging and having it driven by video content.
Resonating with customers
You may find that your key messages are not resonating with customers. This is one of the cornerstones of the Overlook process to identify and deliver content that is relevant to your customers.
Substandard video content
Businesses and organisations find it hard to deliver visually powerful and engaging stories. We've all seen video-based content that fails to excite and is almost immediately forgettable.
Attracting your customers
You Need Content!
Where do your customers live online? You need content that connects with them in places where they live.
Social media, LinkedIn, your website, YouTube and other places online.
Skilled film crew
Professional sound quality
Content strategy development
Videos your customers will love!
Professional video editing
Helping your brand stand out
Video file delivery formats
How do you work with us?
We believe strongly in collaborating with you! Its through really understanding you, your brand and your customers, that we can create the right content strategy for your business.
We’d love to hear from you! Contact us and learn more about what we can do for you.
We discuss some ideas for your project in your FREE 10-minute consultation. Contact us, its free advice!
We work with you using our Overlook business storytelling process and we create a detailed proposal. Once you approve it, we set a schedule for filming.
We come in and film the elements required for your video production. This is usually interviews and supporting story-relevant footage for your story.
We edit the video footage creating outstanding video content. We send you a first edit for your approval and make changes as required.
Once approved, the music licenses are purchased and the final videos are created for delivery (usually via Dropbox).
Let us know about your project?
We can help you to reach your customers with video